When does one speak of integrated communication?

Integrated communication describes the process of all-encompassing and networked, strategic and therefore target-oriented communication. The integrated communication includes the analysis, planning, organization, execution and control of the complete internal and external communication of companies, organizations or persons. The overriding goal is to establish and secure a consistent and coordinated corporate communication, whereby the respective target groups can be given a consistent image of the company.

 


Integrated communication means: you bundle your strengths

Integrated campaigns address target groups on different channels and multiply perception. The synergies that result from the interaction of the various communicative measures make communication particularly efficient. This is why integrated communication is becoming a key factor for communication and corporate success.

 

Integrated communication: In practice, this means optimally bundling communication channels, messages and capacities in order to reach the target groups in the best possible way. That is why integrated communication makes a decisive contribution to the success of a company. SpiessConsult will help you – let us talk about it.

We help to create and implement integrated communication campaigns – externally and internally.

SpiessConsult has over 20 years of experience in the development and implementation of integrated communication campaigns and initiatives. In many cases, these projects were realized for demanding customers in the B2B and B2C sector, where the content had to be tailored very precisely to the information requirements of the target groups.

We make communication successful by making products requiring explanation, complex services and sensitive issues, especially in social and economic conflict areas, exciting and comprehensible – for customers, employees and all other stakeholders.

Our range of services also includes the implementation of the proposed measures, for example in the following disciplines:

Would you like to create an integrated and effective communication initiative? Do you want to network your communication activities more effectively?

Talk to us.

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Practical examples

metafinanz / Allianz AG

Communication Offensive Digitization
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Toll Collect GmbH

Integrated Communication Toll Extension
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VdS

Integrated Communication Corporate Identity
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