Integrated communication – Increase the return on your communication expenses
When does one speak of integrated communication?
Integrated communication describes the process of all-encompassing and networked, strategic and therefore target-oriented communication. The integrated communication includes the analysis, planning, organization, execution and control of the complete internal and external communication of companies, organizations or persons. The overriding goal is to establish and secure a consistent and coordinated corporate communication, whereby the respective target groups can be given a consistent image of the company.
Integrated campaigns address target groups on different channels and multiply perception. The synergies that result from the interaction of the various communicative measures make communication particularly efficient. This is why integrated communication is becoming a key factor for communication and corporate success.
We help to create and implement integrated communication campaigns – externally and internally.
SpiessConsult has over 20 years of experience in the development and implementation of integrated communication campaigns and initiatives. In many cases, these projects were realized for demanding customers in the B2B and B2C sector, where the content had to be tailored very precisely to the information requirements of the target groups.
We make communication successful by making products requiring explanation, complex services and sensitive issues, especially in social and economic conflict areas, exciting and comprehensible – for customers, employees and all other stakeholders.
Our range of services also includes the implementation of the proposed measures, for example in the following disciplines: