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References | CI, CD, integrated comm. | SEVEN PRINCIPLES AG | SpiessConsult

SEVEN PRINCIPLES: Get mobilized.

SEVEN PRINCIPLES prepares its clients for the era after the PC and develops the IT strategy for the next stage of mobile working. Today, users want to communicate and interact with customers, employees, resources and business partners in real time - at any time and from anywhere. The Cologne-based specialists for the mobile networking of hardware, software and work processes make data and services available from any location. This requires a holistic strategy consisting of process optimization, application, end device, universal access and powerful middleware.

Our client:

SEVEN PRINCIPLES AG (7P) is the strategic partner for the networking of processes, information and technologies as well as a specialist for enterprise mobility. The range of services offered by the listed group includes IT consulting, process management and information management, cloud services, mobile solutions, SAP services, software solutions and quality management.

Our task:

SpiessConsult supported the stock-listed Cologne-based IT specialist in its repositioning from 2006 onwards in connection with a new management, new strategy, new name and strong growth of the IT group. Together with 7P, the agency developed the corporate and equity story, a new communications strategy and a new corporate identity to introduce the new name.

Since then, SpiessConsult has supported the development and implementation of the annual report, corporate design, employee communication and B2B communication.

Corporate Identity / Corporate Design

Seven principles for success

Against the background of the repositioning, name and logo change of SEVEN PRINCIPLES AG, SpiessConsult developed a modern brand identity and, together with 7P, formulated the basic principles of the company, the "seven principles" as a mission statement, which since then have formed the basis for internal and external corporate communication.

Annual Report / Corporate Publishing

The Annual Report: Flagship of Corporate Communications

The SEVEN PRINCIPLES annual reports supervised by SpiessConsult between 2006 and 2014 always follow a framework story that contributes to the image building of the company in the core target groups. These included the company's mission statement, the seven principles, special employee competence and the topic of innovative strength, which is one of the strongest image factors among decision-makers and opinion leaders.


Internal Communication / Corporate Film / Employer Branding

Success connects – Connect to SEVEN PRINCIPLES

The seven principles as the central value architecture of SEVEN PRINCIPLES were also the subject of modular video clips developed by SpiessConsult for employee events and also for the introduction / onboarding of new employees.


B2B Communication / Corporate Literature

7P makes mobile: Enterprise Mobility as strategic focus topic

The corporate brochure portrays SEVEN PRINCIPLES as a leading provider of enterprise mobility. The strategic positioning of the company is underpinned by references that make the company's core competencies - the intelligent, mobile networking of hardware, software and work processes - tangible. In the design, 7P employees are shown who give the solutions presented a high credibility.