A new corporate identity, name development and an attractive corporate design were the focal points of the communications activities that SpiessConsult implemented for the LUO PAN S.C.S. SICAV I real estate fund. Luo pan (Chinese: 罗盘, luópán) is a Chinese compass used in feng shui to bring the best locations, the residents of a building and the five elements into balance – as an essential prerequisite for happiness and success. LUO PAN thus represents success in finding the best locations for promising real estate investments in China.
The LUO PAN S.C.S. SICAV fund, registered in Luxemburg, invests in selected Asian real estate. Investments are made primarily in the fast-growing, stable markets in Hong Kong and Shanghai. The actively managed real estate portfolio also focuses on further interesting properties in the Asia-Pacific region, such as the metrocities Singapore, Macao and Kuala Lumpur. The fund is open exclusively to institutional investors, offering them the option of diversifying their real estate assets.
Between 2015-2017, SpiessConsult has supported the Luxembourg-based Luo Pan Management SARL in corporate communications. The services provided by SpiessConsult include strategic consulting, development of a long-term communication concept, development of the company name, logo and corporate design as well as the implementation of the corporate identity and various means of communication.
Website / Web design
Print media / Corporate publishing
Leaflets provide information about the LUO PAN Real Estate Fund I to potential investors. In addition to a detailed description of the philosophy of success behind the business model, the leaflet introduces the fund contacts, their expertise and references in the real estate market in the Asia-Pacific region.