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References | CD, Brand management | Bayer MaterialScience | SpiessConsult

Innovative, sustainable and versatile material solutions

In the past few years, diverse and inconsistent approaches to communication have been developed across the global business units. Under the Brand Optimization Process at Bayer, the then Bayer MaterialScience subsidiaries were merged under the Bayer MaterialScience brand. During this process, creative communications and graphic design were standardized by a uniform brand identity – eliminating inconsistency and variation.

Our client:

Bayer MaterialScience (today Covestro AG) is one of the global leaders in polymer products. Its core business activities include the manufacture of high-tech polymer materials and developing innovative products used in many fields of everyday life. Customers of Bayer MaterialScience polymer products are predominantly from the automotive, electronics, construction, sports and leisure wear industries.

Our task:

Development of a communication concept for harmonizing the global brand identity in the field of Polycarbonate Sheets. [The requirement was a drastic streamlining of the brand identity through a stringent system of literature documentation and communication, the introduction of binding standards for corporate design, and the development of practical ad hoc solutions for the short-term adaptation of existing materials in different countries. SpiessConsult offers close support for the respective marketing teams of several international subsidiary companies as communication partner.

Print publications / Corporate publishing

Some work samples for international business units

As part of the ad hoc inquiries, but also as exemplary pilot projects to introduce the new, harmonized Corporate Design, adverts tailored to B2B target groups were developed.