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References | Corporate Communications | WHU School | SpiessConsult

WHU Otto Beisheim School of Management – Excellence in Management Education.

Under the title "Experience the Essence of Leadership", the prestigious private university presents part-time study courses for the MBA program, which is aimed at qualified employees who want to take an MBA course of study in weekend courses in Düsseldorf while they continue to work full-time. In addition to the curriculum, the focus is on the student’s personal further development as part of the "Integrated Personal Leadership Module". The program also includes study weeks in the United States, India and China.

Our client:

The WHU Otto Beisheim School of Management is a private, government-recognized high school with university status based in Vallendar and Düsseldorf. It was founded in 1984 and now enjoys a high reputation both in Germany and abroad. The WHU School stands for Excellence in Management Education, in particular in the subject of General Management in teaching, research and practical learning. This reputation is expressed both in the accreditation by AACSB, EQUIS and FIBAA and in its outstanding national and international ranking results.

Our task:

SpiessConsult advised the WHU in the development and implementation of communication media for an MBA program.


Corporate literature / Corporate publishing

Attractive publications to appeal to specific target groups

SpiessConsult developed the central brochure, program booklet and material for further training shows and industry events.

 


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Print advertising for reinforcement

SpiessConsult adapted a US advertisement for placement in European opinion-maker media.