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References | CI, CD, Brand management | RLT Business exam | SpiessConsult

RLT – Solutions for SMEs.

With its business orientation, experience and clearly defined USPs, RLT is an ideal partner for small and medium-sized enterprises. These USPs have been condensed in a mission statement that forms the basis for the firm’s communication activities. Based on this mission statement, SpiessConsult developed a modern Corporate Design with strict CD guidelines. It also created a website, various literature projects and ads.

Our client:

With currently around 180 employees at its locations in Essen, Duisburg and Düsseldorf, the RLT Group is one of the major small and mid-sized auditing and tax consulting companies in the Rhine-Ruhr region of Germany. The firm also has offices in Köln and Berlin. The RLT Group is headed by twelve partners, who advise their predominantly medium-sized clients on all business and tax matters. The company can also offer unique expertise in a number of specialized fields including IT and system reviews, internal auditing, family office for medium-sized businesses, and corporate finance solutions, which has been located at the firm’s new office in Berlin since the beginning of 2013.

Our task:

"Potential, personality, perspective” – three terms that describe the work of Ruhrmann Wüller und Partner and also embrace the company's self-perception as a specialized service provider for small and medium-sized enterprises – and as an attractive employer. This profile is now also becoming better known and respected externally through its revamped brand image. SpiessConsult supported the RLT Group in the further development of the corporate positioning and communications strategy, the new corporate design and brand identity, as well as the implementation of various marketing and communication measures online and offline.


Website / Web design / Web development

Information and services with new communication presence

The concept and content of the website were designed by SpiessConsult and implemented in cooperation with the Internet specialist, Trafo2. Its clearly organized structure and depth of content are especially impressive. Users can easily find the information they need on RLT’s extensive range of services. IT and system auditing, family office, and corporate finance solutions are all profiled in a special feature as part of the overall presentation.

 


Print media / Corporate literature / Advertisements

New brand identity in print media

The further development of the company's positioning and the Group’s sharpened profile are also reflected in the revamped corporate literature and advertising. The overall image stands for expertise and seriousness, and also focuses on the quality of the know-how and consulting.

 


RLT segments

Attractive market image: the RLT business units

The RLT business units – IT & System Auditing, Family Office and Corporate Finance Solutions – operate like independent subsidiary companies but, as far as the look and feel are concerned, are clearly part of the RLT Group. SpiessConsult supported the RLT business units in the conception and production of the individual brochures and fact sheets.