MY Capital – Private equity with personality
A modern corporate identity based on an attractive corporate design is the starting point for a series of communication activities that convince investors of the success logic of MY Capital Fund I. The initials of the fund managers played a central role in the development of the logo and give the communication measures and means an individual touch.
MY Capital is a Luxembourg accredited fund that enables investors to participate in selected private equity funds in North America and Europe. The fund is aimed exclusively at institutional investors and is managed by fund managers with 15 years of experience and first-class references in the private equity market.
On the basis of MY Capital's positioning, SpiessConsult developed the external image for the private equity fund. In a first step, a catchy corporate design was developed that is reflected in all communication activities. The integrated communication work also includes a presentation that is used specifically in customer meetings, a flyer with the most important messages and key figures and a web landing page for quick contact.
Website / Web design
Corporate publishing / Print publications
The flyer is an attractively designed DIN A4 leaflet that provides potential investors with more detailed information on the MY Capital Fund I. The flyer is available in German only. The content includes a detailed description of the business model and a portrait of the fund contact persons. The focus is on personal expertise and references - especially in the market for private equity secondaries.
The presentation is aimed at institutional investors and supports fund managers, for example, in presenting MY Capital Fund I at roadshows. In terms of design, the presentation charts are consistently coordinated with the corporate design and convince with clear statements as well as quickly comprehensible info graphics.