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References | Brand and internal communication | metafinanz | SpiessConsult

metafinanz digitalizes corporate success

metafinanz as a business and IT consulting specialist supports companies in all aspects of digitalization, starting with a precise analysis of the initial conditions. Whether selective support or comprehensive digitalization consulting along the entire value chain is required, metafinanz develops integrated applications together with its clients for specific markets and provides holistic process support and monitoring from a single source.

The updated corporate presentation focuses on the particular approach and unique solution-related expertise of the team of 1,400 consultants.

Our client:

With 1,400 consultants, metafinanz represents cross-sectoral, comprehensive business and IT consulting. metafinanz assists companies in digitalization, transforms business processes and translates strategic goals into effective IT solutions. Together with their clients, metafinanz actively shapes the digital future.

Our task:

SpiessConsult supports metafinanz in strategic communication planning and supports the holistic corporate image in various communications channels. The Düsseldorf-based advertising agency designed and implemented four films about the unique expertise in developing solutions of the Munich-based experts for business and IT consulting. These films portray solutions for the digitalization of companies and their entry into Business 4.0 and support the corporate image in electronic media. Moreover, SpiessConsult developed and updated additional services such as one-pagers for each metafinanz service offered, the company profile and case studies.


Corporate identity / Corporate design

Optimized brand identity

SpiessConsult supported the sharpening of the brand image and further developed the corporate design elements, starting with the company logo.

 


Video content / Corporate film 1

Digital Transformation – Corporate film explains the metafinanz performance promise

With the core statement “You go digital. We ensure success.”, the business and IT consultancy metafinanz presents itself as a holistic partner for the digitalization of companies in every industry. The corporate film shows how digitalization influences all areas of life and work, the extent to which digital technology changes the thinking and organization of companies, and the opportunities for future success this creates.

SpiessConsult carried out several days of filming at metafinanz headquarters in Munich. The filming was done with staff members to get them involved and to have realistic material available.


Video content / Corporate film 2

Service-related film: the digitalization process / Digital customer journey

metafinanz focuses on the specific needs of its clients and adapts its consulting and service expertise to match the initial conditions in each case, based on the digitalization status of the company. The relevant approaches are portrayed in three service-related films.

This film describes the services offered by metafinanz across four steps of the digitalization process.


Video content / Corporate film 3

Service-related film: consulting fields / Factors of digital business development

metafinanz focuses on the specific needs of its clients and adapts its consulting and service expertise to match the initial conditions in each case, based on the digitalization status of the company. The relevant approaches are portrayed in three service-related films.

This film depicts the services provided by metafinanz based on six core consulting fields.


Video content / Corporate film 4

Service-related film: success factors / Digitization of companies and business models

metafinanz focuses on the specific needs of its clients and adapts its consulting and service expertise to match the initial conditions in each case, based on the digitalization status of the company. The relevant approaches are portrayed in three service-related films.

This film focuses on the two primary success factors on companies’ paths into the digital future: the data-driven business model and the perfectly networked organization.


Print information media / Corporate publishing / Factsheets

Overview of services

metafinanz offers 18 services in six areas; these services can be used individually or bundled. The services are all integrated in the comprehensive consulting performance of metafinanz. The most important key data are summarized in one-pagers/fact sheets with examples of solutions.

 


Company presentation Powerpoint

metafinanz in profile

The service portfolio and the modular services are also described in the revised corporate presentation.