Compliance communication – Supporting employees while maintaining reputation and competitiveness
What is Corporate Compliance?
Compliance means legal and compliant behavior. Every employee in his company has the obligation to comply with company-specific and statutory rules in his or her professional activities. Every employee influences the reputation of the company through his or her professional activities. While it takes years to build up a good reputation, it can be damaged from one second to the next by the thoughtless and irregular actions of just one individual employee. To prevent this, all employees must understand the importance of compliance.
Compliance – a strategic focus of corporate communications
In recent years, a series of spectacular scandals has brought the area of compliance into the limelight of a broad public. Companies have now realized that the success of a business depends to a large extent on the extent to which every employee is guided in his or her actions by the principles that protect the company's reputation. Compliance becomes an important part of corporate culture, serves as an internal control and early warning system, supports quality assurance and is a constant value driver in the company as an image factor.
Systematic compliance communication as cornerstone of corporate reputation
As a topic of internal communication, compliance communication includes a wide variety of measures. In addition to providing information and clarification about the applicable guidelines and legal principles, employees also need to be trained and the dry topic of compliance needs to be made tangible for them.
Compliance should not only be understood as a restrictive code of conduct. Rather, it is a matter of integrating compliance into the self-image of entrepreneurial action as well as integrating it into all work and business processes in advance. In order to achieve these goals, internal communication is an important success factor.
Which goals do successful companies pursue with compliance communication?
- Increase awareness of compliance (measurable, for example, by the number of employees using the hotline and other contacts with compliance officers or an appointed ombudsperson)
- Initiate more dialogue, motivate employees to make contact
- Positive approach to the topic, i.e. also breaking down the tabooing of the topic
- Supporting employees, offering advice, concrete help and solutions
- Protect the company's reputation and reputation
- Avoid penalties for the company
- Creating a culture of responsibility and values
- Demonstrate that compliance does not hinder business, but demonstrably leads to more success. In other words, compliant behavior as a motor for new projects, i.e. compliance as a business enabler.
- Long-term: prevention of compliance incidents, avoidance of reputation losses, prevention of negative media coverage