Tolls on all federal roads: SpiessConsult designs communication for Toll Collect
From 1.7.2018, trucks over 7.5t will be subject to tolls not only on German motorways but also on almost 40,000 km of federal roads // SpiessConsult advertising agency develops creation and content for a staggered international advertising campaign
Toll Collect has further developed the toll system to extend the toll obligation to all German federal roads and offers the appropriate payment method for each user. Toll Collect's on-board unit (OBU) is the most convenient way to pay tolls. Drivers and forwarders who are already using the OBU can simply continue to use the devices. German and foreign users of federal roads and motorways who have not installed an OBU in their trucks can pay the toll via an app, a stationary PC or a toll station terminal.
All important information for toll customers is transported by an integrated communication initiative launched in 2017. The Düsseldorf advertising agency SpiessConsult, together with Toll Collect, developed and designed the advertising appearance. In addition to banner advertising on relevant industry platforms, this also includes advertising in specialist media in Germany and neighbouring European countries.
In addition, SpiessConsult produced a total of six multi-page supplements for various target groups, which were inserted into trade journals.
Since 2006, SpiessConsult has supported Toll Collect in the development and implementation of various strategic PR activities, corporate design and image and employee communication.
SpiessConsult GmbH & Co. KG is a consultancy in the fields of corporate communications, employee communications and brand management based in Düsseldorf. The company offers its clients the entire range of services of an advertising agency and a PR agency. His work focuses on strategic corporate communication for companies, institutions and organisations, the development and management of corporate brands and product brands, corporate design and corporate identity as well as employee communication relating to change programmes and corporate change processes.
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