Toll and weight: Toll Collect launches new communications campaign with SpiessConsult
New rules for truck weight and number of axles // Correct setting in vehicle OBU before every journey becomes mandatory // SpiessConsult develops new visuals, online banners, posters and truck adverts as part of international toll information campaign
Drivers of trucks on German motorways and main roads are now paying more attention to their weight. Since 1 January 2019, the permissible weight of each vehicle or articulated vehicle has had to be set correctly in the on-board unit (OBU) for all journeys. Otherwise, additional toll fees and fines may be incurred. That is why those responsible always have to check whether a truck is travelling with or without a trailer or semi-trailer, and its gross vehicle weight exceeds 18 t. This is also important because the number of axles has to be entered correctly if a vehicle weighs more than 18 t.
To ensure truck drivers in Europe are informed about these changes Toll Collect worked with SpiessConsultto develop three different online banner adverts for relevant industry platforms in up to nine languages. These adverts were supplemented by adverts on trucks to provide nationwide and cross-border information about the new rules to drivers on the road. As Toll Collect's 1,000+ service partners in Germany are also important contact points for drivers and forwarders, they received informative posters for their service stations and sales outlets.
All the important information for toll customers has been communicated via an integrated campaign launched in 2015. This includes online banner advertising, advertising in specialist media in Germany and neighbouring countries, outdoor advertising on trucks, information brochures and supplements for various target groups, as well as point-of-interest display materials.
SpiessConsult has been supporting Toll Collect in the development and implementation of various strategic advertising and PR activities, corporate design assignments and employee communications since 2008.
SpiessConsult GmbH & Co. KG is a consulting agency headquartered in Düsseldorf and focused on the fields of corporate and staff communications. We offer our clients the full range of advertising and PR services. Our core activities include strategic corporate communications for companies, institutions and organizations, development and management of corporate brands and product brands, corporate design and corporate identity, as well as staff communications relating to change programs and corporate change processes.
Contact: Robert Fuchs
Tel.: 0211/550217-211
Fax: 0211/550217-217
E-Mail: robert.fuchs@spiessconsult.de
SpiessConsult GmbH & Co. KG
Düsseldorfer Straße 70
40545 Düsseldorf, Germany
www.spiessconsult.de