SpiessConsult develops tutorials for Bayer's corporate branding platform "Bayer Identity Net"

E-learning tutorials supplement user guidance and facilitate the induction of new employees // Playful learning of the functions of the basic Asset Management system // SpiessConsult has been looking after the Bayer Identity Net since it started in 2010

The usability and content of the "Bayer Identity Net" are constantly monitored and improved. Following a version update, the media pool – the central database of the Brand Management platform – has been further refined in terms of its ease of operation. With the help of the new tutorial, Bayer employees can now learn about these new functions as well as the existing ones. With just a few mouse-clicks, they can try out for themselves how to use the Logofinder to find logos, and how to deploy the search function to quickly find suitable photos from a selection of 10,000, edit them, share them with colleagues or agencies, and download them. The tutorials guide the users through all these functions.

SpiessConsult was charged not only with selecting the topics but also developing and programming a readily understandable, easy-to-use tool, including the development of a backend with which administrators at Bayer can in future also develop new tutorials or amend them themselves – entirely without any programming knowledge.

SpiessConsult GmbH & Co. KG is a consulting agency focused on the fields of corporate and staff communications with its headquarters in Düsseldorf. We offer our clients the full range of services of an advertising and PR agency. Our core activities include strategic corporate communication for companies, institutions and organizations, development and management of corporate brands and product brands, corporate design and corporate identity as well as staff communications relating to change programs and corporate change processes.


Ina Spiess
Phone: 0211/550217-222
Fax: 0211/550217-217
E-Mail: ina.spiess@spiessconsult.de

SpiessConsult GmbH & Co. KG
Düsseldorfer Straße 70
40545 Düsseldorf