SpiessConsult assists the Bayer Foundation in introducing the “Helping Cents” program
The Düsseldorf-based agency designed the campaign logo, communication media and an animated film relating to the “Helping Cents” donation program. // The donations of the Bayer employees benefit voluntary programs set up by Bayer staff members around the world.
The “Bayer Cares Foundation” has been a partner of Bayer AG since 1897. Its work focuses on social innovation and social commitment. It fosters a pioneering spirit and offers a trust-based forum for the fruitful partnership among industry, science and civil society. However, extraordinary commitment requires resources. Thus, the Bayer Cares Foundation supports voluntary projects of staff members from the Bayer Group and the local environment of its sites around the globe with project-based financial aid. It focuses on innovative approaches that are sustainable and function as models. The foundation created the “Helping Cents” program to finance these projects. This makes it possible for Bayer staff members - initially only in Germany - to donate the cent amounts from their pay slips (after taxes). Bayer AG then doubles these donations.
Additional countries are to join the program in the future. To introduce the program, the Düsseldorf-based advertising agency in collaboration with the client invented the Helping Cents, two small, personified and appealing cent pieces with laughing faces, who do good and want to help. Together with the logo “Helping Cents”, they comprise the new logo for the donation program. In addition, the agency together with the client conceptualized and produced an animated film with new music composed along the lines of the old gospel hymn “Oh when the saints (cents) go marching in”. The film briefly describes the donation program and is intended to motivate employees to participate. In the film, the cents are brought to life. Moreover, SpiessConsult created accompanying materials such as posters, postcards and the branding on the service platform.
SpiessConsult GmbH & Co. KG is a consulting agency focused on the fields of corporate and staff communications with its headquarters in Düsseldorf. We offer our clients the full range of services of an advertising and PR agency. Our core activities include strategic corporate communication for companies, institutions and organizations, development and management of corporate brands and product brands, corporate design and corporate identity as well as staff communications relating to change programs and corporate change processes.
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