Econ Awards 2010: Bayer site campaign wins gold medal
SpiessConsult supported the Leverkusen group with concept, content and design.
The Bayer site campaign won the 2010 Econ Award in the Strategic Corporate Communications category. The campaign was able to assert itself against six other contributions that had previously made it onto the shortlist. In its decision, the jury praised the Bayer campaign as a "textbook example of successful strategic corporate communications" and emphasized the versatility and high credibility of the campaign, which gives Bayer a friendly profile.
The campaign, which will be supported by SpiessConsult in terms of concept, content and design, focuses on Bayer's diverse services for the Leverkusen region. On the basis of an integrated communications approach, the communication work measures include posters and advertisements, radio spots, a photo competition, a quiz, events as well as an extensive Internet special and accompanying PR.
The Econ Award is an important competition in Germany in different categories around the area of corporate communication, which is organized jointly by Handelsblatt and Econ-Verlag. This year there were around 250 submissions, of which 94 were shortlisted after a selection and evaluation process lasting several weeks.
SpiessConsult GmbH & Co. KG is a consulting company in the fields of corporate, financial and product communication with headquarters in Düsseldorf. The company offers its clients the entire range of services of a PR and advertising agency. The main areas of work are strategic consulting, communication relating to corporate change processes, technology and innovation communication and the development of corporate and product brands.
Contact: Robert Fuchs