Bayer: Compliance communication with SpiessConsult
Bayer implements internal compliance communication program with SpiessConsult.
Corporate compliance is an extensive set of rules that obligates all employees to adhere to a code of conduct conforming to the relevant rules and laws in dealing with all interest groups wishing to do business with Bayer. Due to the importance of the topic for the Bayer Group, the corporate compliance policy was revised this year. At the same time, the more than 108,000 Bayer employees were to be supported in conducting themselves according to the principles of corporate compliance.
Based on this background, SpiessConsult was assigned to develop an international campaign to accompany the rollout of the “Corporate Compliance Policy” brochure. The creative idea: The core of the campaign was a dialog between two Bayer employees which made it clear that compliance affects everybody and that no one would be left alone to deal with difficult decisions. With this campaign, Bayer wanted to raise awareness of the relevant compliance issues among employees and stake out a clear position. A composite mark developed specifically for this purpose bracketed the campaign and assisted in global implementation.
Additional measures included posters in the Bayer plants and offices, advertisements on the intranet, banners, articles in the employee media and a toolbox for individual production of communication media for management staff.
SpiessConsult GmbH & Co. KG is a consulting agency focused on the fields of corporate, product and financial communications with its headquarters in Düsseldorf. We offer our clients the full range of services of an advertising and PR agency. Our work focuses primarily on the areas of strategic consulting, communications involved in corporate change processes, technology- and innovation-related communication and the development of corporate and product brands.
Contact: Robert Fuchs
Phone: +49 (0)211/550217-211