Econ Awards 2010: Gold for Bayer site campaign
SpiessConsult supports Leverkusen company with concept, content and design.The Bayer site campaign won the Econ Award 2010 in the section "Strategic corporate communications". In the final, the campaign beat six other entries that had previously made it onto the shortlist. In its decision, the jury praised the Bayer campaign as "a perfect example of successful strategic corporate communications", and emphasised its high level of interest and credibility, which also contributed to the Bayer company's likeable image.
At the heart of the campaign – for which SpiessConsult is responsible for the concept, content and design – are the varied services offered by Bayer for the Leverkusen region. It is based on an integrated communication approach, which includes posters and ads, radio spots, a photo competition, quiz, special events, a detailed Internet special, and accompanying PR for the communication activities.
The Econ Verlag and Handelsblatt present the award every year for innovative achievements in the field of communications. Around 250 entries for the prestigious award were submitted for campaigns, publications and projects relating to corporate communications. The Econ Awards are presented to companies and organizations from Germany, Luxembourg, Austria and Switzerland whose corporate communications set new standards. The jury attaches particular value to creativity and innovative ideas: "The Econ Award stands for innovation. We want to see a fresh breeze blowing into the field of corporate communications," says Klaus Rainer Kirchhoff, chairman of the jury and publisher of the yearbook on corporate communications.
About SpiessConsult:
SpiessConsult GmbH & Co. KG is a consulting company focused on the field of corporate, financial and product communications, headquartered in Düsseldorf, Germany. It offers its clients the full range of services in advertising and PR. Its main activities are connected with strategic consulting, communications for corporate change processes, technology/innovation communications, and the building and steering of corporate and product brands.
Contact: Stefan Haase
Tel.:0211/550217-255